Integrating Business Development into Your Go-to-Market Strategy
Strategic Program & Project Management
Business development (BD) is the backbone of any successful Go-to-Market (GTM) strategy. In my latest GTM Guide, I explore how BD can integrate into GTM strategy, creating more scalable, actionable solutions for clients. Drawing from Big 4 and MBB consulting best practices, this guide offers practical advice to build a stronger GTM approach. Read more here: [Link to Guide].
