The Evolving Role of Business Development as a Strategic Partner
This white paper redefines the role of business development beyond traditional boundaries, positioning it as a continuous partner throughout the entire client engagement lifecycle. Learn how integrating BD with account and solutions teams, and fostering situational awareness, can create long-term value and growth opportunities.
Enhancing Your Proposal Development with Proven Big 4 Strategies
This guide demonstrates how Big 4 consulting practices in business development and proposal management can enhance success in complex, large-scale projects, offering a structured framework and case studies.
Integrating Business Development into Your Go-to-Market Strategy
Business development (BD) is the backbone of any successful Go-to-Market (GTM) strategy. In my latest GTM Guide, I explore how BD can integrate into GTM strategy, creating more scalable, actionable solutions for clients. Drawing from Big 4 and MBB consulting best practices, this guide offers practical advice to build a stronger GTM approach.