Go to Market Strategy, GTM, Business Development, Big 4, Proposal Development, Strategy, Market Strategy Kent Gring Go to Market Strategy, GTM, Business Development, Big 4, Proposal Development, Strategy, Market Strategy Kent Gring

Integrating Business Development into Your Go-to-Market Strategy

Business development (BD) is the backbone of any successful Go-to-Market (GTM) strategy. In my latest GTM Guide, I explore how BD can integrate into GTM strategy, creating more scalable, actionable solutions for clients. Drawing from Big 4 and MBB consulting best practices, this guide offers practical advice to build a stronger GTM approach.

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